Introduction
In the ever-evolving world of online advertising, publishers are constantly searching for the best platforms to monetize their websites. While Google AdSense has long dominated the market, Microsoft is making a comeback with its relaunch of PubCentre, 15-year-old Microsoft product. In this article, we will explore the features and benefits of Microsoft PubCentre and why it may be a viable alternative to Google AdSense.
What is Microsoft PubCentre?
Microsoft PubCentre is not a new player in the advertising game. In fact, it has been around since 2008 and has recently undergone a relaunch to position itself as a U.S.-only “pilot program.” PubCentre allows small and mid-sized publishers to monetize their websites by displaying both native and display ads from the Microsoft Advertising Network.
How Does Microsoft PubCentre Work?
Similar to Google AdSense, Microsoft PubCentre offers a straightforward process for publishers to start earning revenue. Publishers can choose from various ad formats, add the generated code to their websites, and get paid for every ad served. The best part is that there are no sign-up costs, revenue minimums, or volume requirements to get started.
According to Microsoft, PubCentre offers flexible mediation, allowing publishers to use their ads alongside Google AdSense. This means that Microsoft will serve their ads only when they can predict a higher bid for the publisher, potentially resulting in higher revenue.
Key Features of Microsoft PubCentre
Let’s take a closer look at some of the key features that make Microsoft PubCentre an attractive alternative to Google AdSense:
1. Higher Revenue Potential
Microsoft promises higher engagement and more revenue compared to Google AdSense. By leveraging their ads in combination with Google AdSense, publishers have the opportunity to maximize their earnings.
“We offer flexible mediation—simply use our ads in the same units with Google AdSense, and we’ll only serve our ads when we can predict a higher bid for you. You can also place the Microsoft ad code on the same page alongside your other ads.”
– Microsoft
2. No Sign-up Costs or Requirements
Unlike some other advertising platforms, Microsoft PubCentre does not have any sign-up costs, revenue minimums, or volume requirements. This makes it easy for small and mid-sized publishers to get started and start earning revenue from their websites.
3. Variety of Ad Formats
Microsoft PubCentre provides a range of ad formats to choose from, allowing publishers to find the perfect fit for their websites. Whether it’s native ads that seamlessly blend with the content or display ads that grab attention, publishers have the flexibility to experiment and find what works best for their audience.
4. Integration with Microsoft Advertising Network
By joining Microsoft PubCentre, publishers gain access to the extensive Microsoft Advertising Network. This network includes a wide range of advertisers and offers the potential for increased exposure and higher-quality ads.
U.S Only Pilot Program
Currently, Microsoft PubCentre is only available to U.S. businesses. However, publishers outside of the U.S. can join a waitlist in hopes of future international support. Microsoft is actively working to expand PubCentre’s reach and provide opportunities for publishers worldwide.
To join the PubCentre pilot program, U.S. publishers can sign up on the official Microsoft PubCentre website.
Conclusion
With its relaunch of PubCentre, Microsoft is offering small and mid-sized publishers a compelling alternative to Google AdSense. The platform’s features, including higher revenue potential, no sign-up costs, and a variety of ad formats, make it an appealing choice for publishers looking to monetize their websites effectively. While currently limited to the U.S., Microsoft’s plans for international expansion show their commitment to becoming a global player in the online advertising space.
If you’re a publisher looking for new opportunities to monetize your website, consider giving Microsoft PubCentre a try. With its promise of higher revenue and flexibility, it may just be the alternative you’ve been waiting for.
Remember, the world of online advertising is constantly evolving, and it’s essential to stay informed about the latest platforms and opportunities. Microsoft PubCentre could be a game-changer for your website’s monetization strategy, so why not give it a shot and see how it performs for you?
Note: This article is for informational purposes only. The author and this website do not endorse or guarantee the performance of Microsoft PubCentre or any other advertising platform.
This is Muhammad Asad. I like to play table tennis and love Digital Marketing and SEO. I have more 7 years of Digital Marketing experience. I would love to chat.